Coffee Party Facebook Stats for 2011
Our 417,572,792 Post Views include clicks resulting directly from Facebook.com/CoffeeParty, and clicks resulting from our users sharing posts to their own walls (and those posts being shared by their friends, and so on). We posted four times per day each day of the year. The content was selected by a team of editors, all volunteers, who communicated using email and a Google spreadsheet to collect and discuss informative articles. Editors included: Annabel Park, Kerry Helmer, Eric Byler, Tom Dufour, & Eric Whinery.
The 407,147 "Lifetime Likes" is the number of people who had hit "like" for the page (not for posts). Click on the graphic to the right to see it in higher resolution.
Monthly Active Users
Our peak for monthly active users (number of Facebook participants in a period of 30 days) was 326,415 from Sept. 10 to Oct. 10th, 2011. The monthly average stayed above 200,000 all year with a few peaks above 300,000. The low point was 211,826 monthly active users from Jan. 1, 2011 to Feb. 1, 2011.
Weekly Active Users
Our peak for weekly active users was 264,122 between Sept. 12 and Sept. 19, 2011. The weekly average hovered around the 200,000 mark all year. The low was 140,073 weekly active users between Feb. 7 to Feb. 14, 2011.
Daily Active Users
Our peak for daily active users was 165,802 on Sept. 14, 2011. The daily average stayed above 100,000 for most of the year, dipping below it only at the start of the year, and recently as we have entered the holiday season. Our low was 1,653 daily active users Dec. 6, 2011. That number is so far below the average, we're not sure how to explain it.